To help point your SEO efforts in the correct direction, we have five tips that will really help enhance your SEO impact when fully understood.
1. SEO is not a quick fix but a long-term commitment.
Many businesses are inclined to think that SEO is something that can be kicked up a notch with the flip of a switch. Even with a healthy budget alloted for organic search, making adequate gains that stick takes time.
You must be willing to commit not only money, but time as well, if you want to establish a successful SEO campaign. You never want to put all of your eggs in one basket, so organic search should be one of many components of your total digital effort. Paid for strategies that are readily scalable, like Facebook ads or Google AdWords pay-per-click campaigns can generate leads while you spend the time required to gain the benefits of SEO.
2. SEO needs to be built into all your digital marketing components.
It’s necessary that you consider your SEO plan of action and objectives when you draw up each of your other internet marketing game plans, as they can assist your search engine optimization with little to no extra effort, apart from some creative thinking.
Email promotion and marketing is still among the most effective ways to get before your target prospects, and we work with many Hudson Valley businesses who are proactively sending out email campaigns multiple times a week. Something as simple as including a link to a piece of valuable content on your website at the end of your message and encouraging social shares is something that can help you generate social signals and even earn links every time you mail, especially if you have a large list. The same reasoning applies to social media marketing, paid content promotion, etc. Brands that identify how to positively impact their SEO through all other digital marketing elements will end up establishing a much sturdier foundation to build on.
3. Focus on the SEO metrics that actually matter.
One of the biggest misjudgments brands make when it comes to their SEO is concentrating on metrics that misrepresent the overall success, for example, keyword ranking and keyword search volume. For example, a keyword may have a search volume of 120,000 each month, but only results in 10 conversions a month, while a keyword with a search quantity of just 600 a month brings about 20 conversions.
It’s important to have your complete digital strategy sketched so you can reverse engineer where every dollar and conversion comes from. When you have this information, it helps you prioritize the metrics that actually bring about revenue, and not useless vanity SEO metrics. As Danny Sullivan, Search Engine Land, puts it: “SEO isn’t about ‘how do I get keywords into Google,’ it’s about understanding how many people search for information and finding a way to get in front of them.”
4. Don’t try to game the system — it can backfire.
There are no shortcuts when it comes to SEO, despite what some unscrupulous seo providers will mention to you. Blackhat methods might possibly pump your website or blog to the top of the search engine results pages at first, but they will lead to penalties that will certainly knock you down and also prevent you from resurfacing.
Even though immediate results are appealing, recognize that you ought to play by the rules if you really want to experience results that persist. SEO is such an investment decision, both in terms of time and financial commitment attempting to game the system may let you experience a brief increase in organic traffic, but the risk-reward just isn’t worth it. Take your time to perform it right.
5. Realize that SEO has the potential to 10X your digital marketing results.
The most popular draw to SEO is its capability to have a large-scale impact on your digital marketing results. Whenever you consider massive brands like Amazon and Walmart, you see how highly effective SEO can be. When you search for pretty much any consumer item on Google, you will notice that Amazon and Walmart are more than likely to be visible on the top. The trick is to replicate that kind of dominance on a local or niche-level. Local Hudson Valley businesses can compete with the Amazon and Walmart if they implement a strategy which targets local internet users. This means using all available channels both online and offline.
While Search Engine Optimization is regularly changing, these 5 pointers will consistently stay relevant and put your business on track to be found online.